To have a good blog means you have to listen
I used to think blogging was silly. But, actually, it’s not that bad. I have found that blogging is not as easy as it seems. I do research, put thought into each word, and try to make my blog posts useful, or at least entertaining. It’s like a mini paper every time. I understand now and appreciate people who blog daily, and appreciate bloggers who garner a large audience. It takes skill and it takes time. What helps to create content is listening. Netvibes is a good tool to do just that. Netvibes is a personalized dashboard which allows you to see various portals of social media all in one place. You can arrange widgets how you like. Also, as scintillating as your blogs are about your everyday escapades to the mall or the cutest thing your cat did, people won’t be attracted to your blog if you don’t have them in mind. Writing blog content means writing something that people would want to read. So, by listening to what is being talked about your brand or nonprofit, you can stay abreast of what the public dialogue is concerning your nonprofit. Kivi Miller offers some concrete tips on what to do with what you learn from listening.
But far more important than the fueling of content for your blog, listening should be the first thing you do, and you should continue listening. If you don’t listen, then you might miss something important. It could actually result in a social media disaster, like what happened with the Komen Planned-Parenthood ordeal. Click here to learn more about the stages of a social media disaster. I haven’t been blogging for that long, but I know that listening is the cornerstone of any good social media campaign and the key to creating blog content.